THOMAS PARK
Brand Guide
INVESTMENTS | MANAGEMENT | COMMERCIAL
Updated May 2026
Questions?
COLORS
Navy
#454B57
Primary text, headlines, and core brand elements.
Gray
#EBEBEB
Backgrounds and subtle structure.
White
#FFFFFF
Primary background and inverse text color.
Sky Blue
#A6CFF1
Accents, highlights, and interactive elements.
Dark Gray
#616670
Secondary structural color used for lines, charts, and monochromatic accents.
TYPOGRAPHY
Barlow/ Aptos/ Inter
Body Text & Subhead
The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Typography Best Practices
✓ Use Montserrat Bold, ALL CAPS, for short headlines (1–3 words)
✓ Use Lora for longer, narrative headlines
✓ Use Montserrat Bold or Barlow Semi Bold for subheads
✓ Select one paragraph font per document (Barlow preferred)
✓ Apply tracking of 168 to all Montserrat text
✓ Maintain a clear hierarchy between headline, subhead, and body
✓ Keep font sizing and styles consistent throughout the document
✗ Don't use Montserrat headlines longer than 4 words
✗ Don’t forget to apply spacing (tracking 168) to Montserrat
✗ Dont mix multiple body fonts in one document
✗ Don’t mix alignments without intention
✗ Don’t overuse accent colors in text
IMAGERY
Clean. Real. Well-maintained. Intentional.
Every image should reflect ownership, quality, and operational excellence.
PEOPLE
Headshots: Corporate environment. Natural or light blue tones.
Circular: Background Removed
Background Color #EBEBEB
CHART STYLE
MAP STYLE
Use simplified maps that highlight location, access, and context.
Base maps should be muted and minimal, with reduced detail and limited labels.
Prioritize roads, major routes, and water, removing unnecessary elements like points of interest, terrain detail, and excess text.
Two styles are used:
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Monochrome maps for clarity and consistency
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Muted satellite maps with a soft overlay for location context
Overlays should be clean and restrained:
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Primary locations marked with a simple pin
-
Key roads subtly highlighted
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Trade areas shown with light dashed radii
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Sites identified with soft, low-opacity fills
Typography should be minimal and legible:
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Short labels only
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Clean callouts using Barlow
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Light backgrounds with subtle contrast